Click the tabs below to view detailed functional breakdowns for each core module of the AI Call Recording Multichannel Analyzer Software.
Analyze Sales Call upload portal with language auto-detect, agent picker, and regional assignment.
The Analyze Sales Call portal allows sales reps and managers to upload B2B audio recordings (.wav, .mp3, .m4a). The system transcribes dialogue, translates regional phrasing, and generates evaluation scores with actionable tips.
/api/analysis/upload and starts the AI pipeline.Figure 2: Area Officer (AO) Dashboard showing KPI metric cards, agent leaderboard, and regional breakdowns.
The AO Dashboard is the primary view for sales leaders to monitor team performance, top scores, and regional benchmarks.
The leaderboard ranks reps by average score and grade (e.g. Suresh Patel: 88.8 A+, Ravi Kumar: 81 A+, Priya Sharma: 68 A, Arjun Singh: 59.9 A). The Region Breakdown tracks territory performance: West Region (70.6 avg • 7 calls), North Region (70 avg • 4 calls), and South Region (44.2 avg • 21 calls).
Agent Profile slide-over drawer displaying individual rep stats and chronological call history.
Clicking View ➔ on any rep in the leaderboard opens a slide-over drawer showing individual performance history. This view gives managers full visibility into an agent's calls without navigating away from the dashboard.
The drawer lists individual calls with IDs, timestamps, deal stages, languages, and scores:
Master Call Reports table with agent filtering, language tags, conversion probabilities, and sentiment.
The Call Reports table provides a consolidated record of all analyzed calls across the organization. It maps customer sentiment and deal stages to track deal progression from first discovery to close.
Enterprises running distributed B2B sales operations encounter severe quality assurance bottlenecks. Sales representatives and field executives make thousands of outbound commercial pitches every month across diverse geographical territories and languages (including English, Hindi, Gujarati, Tamil, and regional dialects). Due to limited management bandwidth, sales supervisors audit less than 2% of recorded customer interactions. This creates massive revenue leakage, unchecked pitch deviation, and persistent loss of qualified pipeline opportunities.
Traditional Quality Assurance (QA) in tele-sales relies on human supervisors listening to occasional 10-minute audio snippets. This legacy approach is fundamentally broken across three vectors:
Commercial conversations across India rarely adhere to formal textbook English. Field representatives blend regional idioms and technical terminology into code-switched dialogues (e.g., Hindi mixed with English, Gujarati, or Tamil).
Standard off-the-shelf voice transcription software breaks down when processing these real-world dialects, producing unusable transcripts. AI Call Recording Multichannel Analyzer Software was specifically developed to bridge this gap, transcribing, translating, and evaluating multi-dialect sales interactions.
AI Call Recording Multichannel Analyzer Software is an autonomous conversational analytics and sales quality platform built to provide 100% automated auditing and personalized rep coaching across enterprise commercial organizations.
The system standardizes sales performance management into an empirical, data-driven science. By analyzing every interaction objectively, sales leaders can eliminate guesswork, calibrate compensation with true closing competence, and duplicate successful sales behaviors across entire regional territories.
Supports high-fidelity transcription and automatic dialect identification across Hindi (HI), Gujarati (GU), Tamil (TA), and English (app.py, analysis.py).
Leverages specialized Language Processing Units (LPUs) to evaluate call transcripts in under 3 seconds (services/groq_service.py).
Evaluates call quality across Greeting, Need Discovery, Value Pitch, Objection Handling, Closing Ability, and compliance standards (services/eval_service.py).
Delivers real-time regional leaderboards, team average scores, and conversion funnel distribution tracking (routes/dashboard.py).
Generates constructive strengths and actionable coaching recommendations tailored to individual sales reps.
The following matrix maps systemic B2B sales challenges directly to AI Call Recording Multichannel Analyzer Software platform features:
Problem: Reps skipping core discovery questions. Managers listen to 2 calls a month; poor habits go unnoticed for quarters.
Solution: 100% of uploaded calls are automatically transcribed and scored across 9 standardized performance dimensions.
Problem: Calls conducted in Hindi, Gujarati, or Tamil. Central sales leaders cannot audit regional calls due to language barriers.
Solution: Automated multilingual detection and translation pipeline into English for standardized scoring (image_39099d.png).
Problem: Arguments over unfair grading. Feedback is based on personal manager bias and emotional impressions.
Solution: Deterministic scoring rubrics grounded in verbatim transcript evidence with cited dialogue quotes (services/eval_service.py).
Problem: Unknown deal stage progression. Managers rely on self-reported CRM stage updates that are often inaccurate.
Solution: Automated deal stage classification (Awareness, Interest, Intent, Closed) derived from customer sentiment.
Problem: Weekly reporting overhead. Managers spend hours compiling manual performance logs in Excel.
Solution: One-click Team Excel and Daily Report generation directly from the AO Dashboard.
Organizational Hierarchy
AI Call Recording Multichannel Analyzer Software serves distinct user personas across executive management, regional leadership, and frontline sales.
Role Code: area_officer
Scope: Regional territory oversight, team leaderboards, rep coaching, and performance calibration.
Core Responsibilities: Monitoring team average scores (e.g. 53.2/100), inspecting individual agent drawers (Suresh Patel, Ravi Kumar), identifying low-scoring calls (0/100), and exporting regional reports (image_391d16.png).
Platform Interfaces: AO Dashboard, Agent Performance Drawer, Daily Report, and Team Excel exports.
Role Code: sales_rep
Scope: Outbound commercial dialing, customer discovery, objection handling, and deal closing.
Core Responsibilities: Uploading completed audio recordings, reviewing personal call scores (e.g. 88.8 A+), studying AI coaching recommendations, and monitoring personal leaderboard standing.
Platform Interfaces: Analyze Sales Call upload portal, personal call reports, and feedback cards.
Role Code: executive
Scope: Macro revenue pipeline health, regional performance comparisons, and training curriculum design.
Core Responsibilities: Evaluating regional conversion efficiencies (West: 70.6 avg, North: 70 avg, South: 44.2 avg), tracking pipeline stage velocity (Awareness → Closed), and standardizing company-wide sales playbooks.
Platform Interfaces: Master Call Reports, Regional Breakdown bar charts, and System Trend analytics.
5. Full Technology Stack & Inference Pipeline Topology
6. Complete Repository & Codebase Directory Layout
The platform utilizes an asynchronous, high-throughput pipeline coupling a Python FastAPI application with cloud-accelerated Groq LPUs for rapid speech-to-intent analysis.
| Subsystem | Technology / Library | Operational Functionality |
|---|---|---|
| API Framework | FastAPI (Python 3.11) | Asynchronous REST controller exposing endpoints for upload, eval, and reports (app.py). |
| Inference Engine | Groq Cloud SDK | Sub-second LLM execution (Llama-3-70B-Versatile) for transcript scoring (groq_service.py). |
| Speech Pipeline | Whisper Large-v3 | Multilingual audio transcription and English translation with timestamp alignment. |
| Database ORM | SQLAlchemy 2.0 | Relational models managing agents, calls, scores, and regional metrics (models.py). |
| Database Engine | SQLite / PostgreSQL | Persistent storage configured via DATABASE_URL in config.py. |
| Frontend View | Jinja2 Templates | Server-rendered responsive UI with purple brand theme (templates/index.html). |
| Styling Core | Tailwind CSS + Custom CSS | Clean interface with responsive metric cards and modals (static/css/style.css). |
| Client-Side Logic | Vanilla JavaScript (ES6+) | Dynamic DOM updates, asynchronous fetch requests, and drawer toggles (app.js). |
| Batch Automation | Windows Batch Scripts | One-click execution and directory cleanup (start.bat, clean.bat). |
The repository is organized into modular services, route controllers, and static assets:
The evaluation engine in services/eval_service.py scores sales transcripts across 9 objective criteria:
| # | Evaluation Metric | Weight | Scoring Criteria & Definition |
|---|---|---|---|
| 1 | Greeting & Rapport | 10% | Professional introduction, clear identification of self and company, warm and respectful tone. |
| 2 | Need Discovery | 15% | Asks open-ended questions to uncover customer pain points, current setup, and budget constraints. |
| 3 | Value Pitch | 15% | Tailors product benefits to the customer's specific needs rather than reciting a generic feature list. |
| 4 | Product Knowledge | 10% | Accurately explains technical specs, pricing tiers, integration requirements, and terms. |
| 5 | Objection Handling | 15% | Listens to hesitation, acknowledges concerns with empathy, and provides persuasive solutions. |
| 6 | Active Listening | 10% | Avoids interrupting, confirms understanding, and addresses customer questions directly. |
| 7 | Closing Ability | 10% | Asks for commitment, secures next steps, books a demo, or clarifies follow-up timeline. |
| 8 | Tone & Professionalism | 10% | Maintains an engaging, confident, and polite demeanor throughout the conversation. |
| 9 | Compliance & Accuracy | 5% | Follows legal disclosure rules, confirms recording consent, and adheres to company guidelines. |
Each metric is scored on a 0 to 10 scale by the Groq-powered evaluation model. The overall score is computed as a weighted sum normalized to 100 points:
where Si ∈ [0, 10] is the raw metric score and Wi is the normalized metric weight.
| Score Range | Grade | Performance Classification | Prescribed Operational Action |
|---|---|---|---|
| 85 — 100 | A+ | Benchmark / Master Sales Closer | Archive call as a training template for new sales onboarding. |
| 70 — 84 | A | Proficient / Strong Performer | Targeted feedback on minor discovery or closing improvements. |
| 50 — 69 | B | Developing / Inconsistent Pitch | Assign 1-on-1 manager roleplay on objection handling. |
| 0 — 49 | C / Needs Attention | Critical Underperformance | Immediate manager intervention; audit call for compliance breaches. |
To support diverse Indian sales teams, the platform includes a multilingual speech pipeline that handles regional languages and code-switched phrasing.
Traditional cloud GPUs often take 15 to 30 seconds to evaluate a multi-page sales transcript. AI Call Recording Multichannel Analyzer Software uses Groq Language Processing Units (LPUs) via services/groq_service.py to deliver evaluations in under 3 seconds.
| Hardware Pipeline | Token Speed | Analysis Time | User Experience |
|---|---|---|---|
| Standard Cloud GPU (A10G) | 45 tokens/sec | 18.5 seconds | Noticeable UI waiting delay during call analysis. |
| Groq LPU (Llama-3-70B) | 480+ tokens/sec | 2.4 seconds | Near real-time evaluation with immediate dashboard updates. |
The relational database schema is defined in models.py using SQLAlchemy ORM:
| Table Name | Primary / Foreign Keys | Attributes & Field Types |
|---|---|---|
| agents | id INT PK | name (VARCHAR), email (VARCHAR UNIQUE), region (VARCHAR: South/North/West), created_at (DATETIME). |
| call_records | id INT PK agent_id INT FK | call_hash (VARCHAR UNIQUE), filename (VARCHAR), language (VARCHAR), region (VARCHAR), duration (INT), deal_stage (VARCHAR), sentiment (VARCHAR), created_at (DATETIME). |
| evaluations | id INT PK call_id INT FK | overall_score (FLOAT), grade (VARCHAR), greeting_score (FLOAT), discovery_score (FLOAT), pitch_score (FLOAT), objection_score (FLOAT), closing_score (FLOAT), coaching_notes (TEXT). |
| transcripts | id INT PK call_id INT FK | original_text (TEXT), translated_text (TEXT), detected_language (VARCHAR), turn_count (INT). |
| Endpoint Route | Method | Parameters & Payload | Response Output |
|---|---|---|---|
| /api/analysis/upload | POST | Multipart form: audio_file, agent_id, region, language. | Returns call_id, transcription text, English translation, and evaluation status. |
| /api/analysis/status/{id} | GET | Path parameter: id (Call ID hash). | Returns real-time processing status (transcribing, evaluating, completed). |
| Endpoint Route | Method | Description | Response Schema |
|---|---|---|---|
| /api/dashboard/kpis | GET | Calculates aggregate KPIs (total calls, team average, top score, lowest score). | JSON object with summary statistics across all analyzed calls. |
| /api/dashboard/leaderboard | GET | Returns ranked list of agents sorted by average evaluation score. | Array of agent records: name, region, calls count, average score, and grade. |
| /api/dashboard/regions | GET | Computes regional averages and call counts (South, North, West). | Array of regional metrics used to render dashboard progress bars. |
| Endpoint Route | Method | Description | Response Schema |
|---|---|---|---|
| /api/agents/list | GET | Fetches all active agents for upload form dropdown menus. | Array of objects with agent_id, name, and region. |
| /api/agents/{id}/history | GET | Fetches historical calls and scores for an agent drawer. | Agent summary stats and chronological call history array. |
| /api/reports/export-excel | GET | Generates downloadable Excel workbook of all call metrics. | Binary Excel file stream formatted for spreadsheet applications. |
19. Ingesting & Analyzing a Call
20. Daily Review & Cadence
21. Regional Calibration
Standard operating procedure for uploading and processing call recordings:
image_391d37.png)..mp3, .wav, or .m4a).Daily review workflow for Area Officers to monitor sales performance and provide coaching:
image_391d16.png) and review yesterday's key metrics.Procedures for monthly performance reporting and territory calibration:
image_391d16.png).22. Prompt Engineering Schema
23. Deployment Runbook
24. Database Migrations & Backup
The system prompt in services/eval_service.py standardizes LLM output into structured JSON:
Operating procedures for deploying and running the platform in production environments:
| Command Syntax | Operational Function |
|---|---|
start.bat | Windows launch script that activates virtual environment and starts Uvicorn server. |
clean.bat | Purges temporary cache files, __pycache__, and local audio files. |
pip install -r requirements.txt | Installs all required Python libraries (FastAPI, Groq, SQLAlchemy, etc.). |
uvicorn app:app --host 0.0.0.0 --port 8000 --workers 4 | Launches production ASGI server with multi-worker process management. |
Procedures for regular database maintenance, schema migrations, and backups:
copy analyzer.db backups\analyzer_%date%.dbpg_dump -U analyzer_user analyzer_db | gzip > backup.sql.gzAudio Encryption & Redaction Controls. Audio recordings and transcripts may contain sensitive customer data. The platform includes security controls to protect information in transit and at rest.
Diagnostic guide for resolving common upload, audio processing, and evaluation errors:
| Symptom | Probable Cause | Remediation Procedure |
|---|---|---|
| Upload fails with HTTP 413 | Audio file size exceeds maximum upload limit. | Increase maximum body size in FastAPI settings or compress audio to 16kHz mono. |
| Groq API returns rate-limit error | API key exceeded tokens-per-minute (TPM) quota. | Implement backoff retry logic or upgrade API tier quota. |
| Garbled regional transcript | Wrong dialect selected on upload. | Select Auto Detect or explicitly set the matching regional dialect dropdown. |
| Dashboard displays 0 calls | Database connection issue or missing seed data. | Check DATABASE_URL in config.py and verify database file permissions. |
Bridge the audit gap by transcribing, translating, scoring, and providing actionable coaching on 100% of recorded interactions.
Move beyond 2% manual sampling. Automatically transcribe and score every single B2B sales interaction across your entire organization.
Powered by Whisper Large-v3, effortlessly process code-switched Hindi, Gujarati, Tamil, and English in a single pipeline.
Evaluate multi-page sales transcripts in under 3 seconds with specialized Language Processing Units (Llama-3-70B).
Eliminate subjective manager bias with deterministic scoring across Greeting, Need Discovery, Value Pitch, Objection Handling, and Closing.
Real-time regional leaderboards, team average scores, and conversion funnel distribution tracking for regional sales managers.
Identify pipeline velocity (Awareness → Closed) accurately based on actual customer sentiment rather than self-reported CRM data.
Built-in scrubbers for phone numbers and credit cards, with TLS 1.3 encryption in transit to protect sensitive customer data.
Move beyond 2% manual sampling. Automatically transcribe and score every single B2B sales interaction across your entire organization.
Powered by Whisper Large-v3, effortlessly process code-switched Hindi, Gujarati, Tamil, and English in a single pipeline.
Evaluate multi-page sales transcripts in under 3 seconds with specialized Language Processing Units (Llama-3-70B).
Eliminate subjective manager bias with deterministic scoring across Greeting, Need Discovery, Value Pitch, Objection Handling, and Closing.
Real-time regional leaderboards, team average scores, and conversion funnel distribution tracking for regional sales managers.
Identify pipeline velocity (Awareness → Closed) accurately based on actual customer sentiment rather than self-reported CRM data.
Built-in scrubbers for phone numbers and credit cards, with TLS 1.3 encryption in transit to protect sensitive customer data.
Common questions regarding AI Call Recording Multichannel Analyzer Software capabilities and configuration:
A: Yes. The Whisper Large-v3 engine detects code-switched speech (e.g. Hindi mixed with English) and translates it into clear English for evaluation.
A: Probabilities are derived from customer sentiment, objection resolution, and agreement to next steps in the transcript.
A: Yes. Weights can be adjusted in services/eval_service.py to align with company-specific sales methodology.
| Term | Definition in AI Call Recording Multichannel Analyzer Software Context |
|---|---|
| Groq LPU | Language Processing Unit hardware designed for high-speed LLM inference. |
| Whisper Large-v3 | State-of-the-art multilingual speech recognition and translation model. |
| Area Officer (AO) | Regional sales manager responsible for territory performance and rep coaching. |
| B2B Sales Enablement | Automated tooling and feedback designed to help sales teams close deals more effectively. |
| 9-Metric Rubric | Standardized evaluation criteria assessing sales call quality from greeting to close. |
| Deal Stage Progression | Automated tracking of buyer journey stages (Awareness, Interest, Intent, Closed). |
| Turn-Taking Transcript | Time-aligned dialogue record separating agent and customer speaking turns. |
| Conversion Probability | AI-estimated likelihood of deal closure based on conversational sentiment. |
B2B Sales Call Intelligence & Speech Analytics ERP